Graphic Design

Brand Identity

Brand Strategy

SERVICES PROVIDED

This brand visual identity and the accompanying marketing collateral were created as part of a "visual design concepts" course that I took through the University of California, Berkeley.

It’s not often that one gets the opportunity to develop a new brand system and all the marketing components from the ground up, so this is included here as a sample of how a brand visual identity can be applied across a variety of marketing pieces.

BRAND IDENTITY CONCEPT

LYTHE TRANSPORTATION

case study