MRAIA Brand Strategy and Marketing Communications
Client: Medical Research Analytics and Informatics Alliance (MRAIA)
Date: Fall 2019
Skills: Brand Strategy, Marketing, Writing, Graphic Design
MRAIA is a non-profit health information technology organization that serves public health entities by housing, managing, integrating, and translating data into meaningful information that can be used to improve lives. The organization was seeking support in building a communications strategy and increasing visibility through a variety of marketing and communications tactics. I worked in partnership with Ann Marchetti of A.W. Consulting to develop MRAIA’s brand framework, to enhance its visual brand identity, and develop some initial messaging and marketing materials.