Rebranding the Multicultural Center of Marin
Client: Multicultural Center of Marin (formerly, the Canal Welcome Center)
Date: October 2018
Skills: Brand Strategy, Brand Identity, Graphic Design
The Canal Welcome Center has been serving the Canal district’s community residents, immigrants, and low-income families in Marin County, California for nearly 20 years. As the organization’s work and partnerships expanded over the years to serve more diverse communities throughout the entire county, they eventually outgrew both their name and their brand identity. Their leadership team brought me on to work with them in developing their new brand and a new logo and visual identity for the organization. This brand guidebook represents the fruits of that work. They chose a rounded logo form with bright colors that join together in a unified whole to evoke collaboration and diversity. The brand expression celebrates cultures, communities, and empowerment.